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Posts Tagged ‘superbowl commercials’

Perhaps it is worthless to blog about the inherent sexism in commercials, but when I’m actually watching the commercials, it just becomes so much more apparent. ┬áThis year the commercials seem to be all about men and what it means to be a man.I was shocked to see a Dove commercial, a company who I’m usually impressed by, put out a commercial celebrating some kind of inherent masculinity.

The Dodge Charger commercial proved once again that women like to deprive men of their masculinity, and they need gadgets and cars to regain it:

Men also seem to have a venue to get their aggression out on women, by, what else, tackling them:

Of course ┬áthere was the Focus on the Family – Tim Tebow commercial, which has received tons of attention already. The message here, if you’re irresponsible and get pregnant, then you may as well do the right thing and keep the baby.

The majority of these commercials seem to suggest that American men are in trouble – their masculinity is being threatened, mainly by women, and they need to get it back in any way possible. I worry what these commercials mean for women. Will we see more depictions of aggression toward women in the media? Will women be even more demonized than they already are? It’s sad that these stereotypical images of what a man should be continue to persist, and that we haven’t moved beyond it at all.

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